Senior B2B Marketeer – IT Services

Turn complex technology and transformation propositions into campaigns that spark conversations, create opportunities, and drive growth.

At Yuma, we combine strategy, technology, and people to help organizations lead in the age of AI. As an experienced B2B marketer, you’ll turn our IT services and commercial priorities into compelling campaigns across the Netherlands and Belgium.

You’ll shape strong market angles and drive execution across LinkedIn, email, content, and events. Working with our in-house digital marketing and design teams, you’ll provide clear direction, challenge ideas, and keep campaigns moving.

What you’ll do

• Build campaign strategies around Yuma's commercial priorities across the Netherlands and Belgium.

• Get close to the business: understand what we sell, where we differentiate, which client challenges we solve and where the strongest market opportunities are.

• Translate complex technology and consulting propositions into clear, relevant, and creative campaign angles for senior B2B audiences.

• Develop integrated campaign concepts across thought leadership, events, content, digital, email, account-based marketing and sales activation.

• Define target audiences, messaging, customer journeys, calls to action and the role of each channel before execution starts.

• Brief and steer our in-house agency and marketing specialists for campaign execution, digital activation, email and asset creation.

• Work closely with sales to make marketing commercially relevant and help create qualified conversations and pipeline.

• Challenge internal stakeholders when propositions or messages are too technical, too broad or not differentiated enough for the market.

• Use campaign performance, sales feedback and market insight to continuously improve our go-to-market approach.

Who you are

You will work closely with Yuma's business leaders, sales teams, and subject-matter experts. You understand our services, propositions, clients and commercial priorities, and translate them into sharp B2B marketing strategies and campaigns.

• Build campaign strategies around Yuma's commercial priorities across the Netherlands and Belgium.

• Get close to the business: understand what we sell, where we differentiate, which client challenges we solve and where the strongest market opportunities are.

• Translate complex technology and consulting propositions into clear, relevant, and creative campaign angles for senior B2B audiences.

• Develop integrated campaign concepts across thought leadership, events, content, digital, email, account-based marketing and sales activation.

• Define target audiences, messaging, customer journeys, calls to action and the role of each channel before execution starts.

• Brief and steer our in-house agency and marketing specialists for campaign execution, digital activation, email and asset creation.

• Work closely with sales to make marketing commercially relevant and help create qualified conversations and pipeline.

• Challenge internal stakeholders when propositions or messages are too technical, too broad or not differentiated enough for the market.

• Use campaign performance, sales feedback and market insight to continuously improve our go-to-market approach.

What makes this role different

We are looking for someone who combines experience with a hands-on mentality. You can create the brief, but you are just as willing to execute it.

• You understand that a good B2B campaign starts with the proposition and the customer need, not with the channel.

• You are comfortable moving between conversations with business leaders and technical experts, campaign setup in marketing platforms, and practical event support.

• You know when to involve specialists and when it is faster and better to simply get something done yourself.

• You are curious and eager to learn. Yuma operates in a fast-moving technology market, so you actively build your understanding of our services, clients and new developments.

• You work pragmatically, take ownership and do not wait for perfectly defined briefs or processes before moving forward.

• You think across Belgium and the Netherlands and build campaigns around audiences and business opportunities, not internal or geographic boundaries.

Your profile

• Solid B2B marketing experience, ideally gained in IT services, technology consulting, digital transformation, professional services or a comparable complex B2B environment.

• You understand how IT and professional services propositions are sold and can translate technical expertise into customer value and compelling marketing.

• Proven experience turning propositions or go-to-market priorities into campaigns - from the initial angle and concept through to hands-on activation.

• Practical experience with digital campaign channels and tools such as LinkedIn Campaign Manager, Google Ads and email marketing platforms, or the ability and motivation to work with them directly.

• Comfortable contributing to offline marketing as well: events, conferences, client sessions and other commercial activations.

• Commercial mindset: you understand that marketing should create relevance, conversations, opportunities and ultimately business impact.

• Strong stakeholder skills and confidence working with sales, consultants, technical experts and management, without needing a management title yourself.

• Creative, curious and proactive: you spot opportunities, find distinctive angles and enjoy learning about complex technology and business topics.

• Organized enough to run several campaigns and activities at the same time, while staying flexible when priorities change.

• Excellent Dutch and English, both written and spoken. French is an advantage.

• Comfortable travelling between Yuma locations and attending events across Belgium and the Netherlands when needed.

What we offer

A broad marketing role with real ownership: from understanding the proposition and shaping the campaign to making sure it actually happens.

• The opportunity to work at the intersection of AI, technology, business transformation and human impact.

• Close collaboration with business leaders, sales teams and experts across Yuma.

• An in-house marketing team and agency capability you can call on for specialist execution and asset creation - without losing your own hands-on role.

• A broad geographic scope across Belgium and the Netherlands and exposure to different services, clients and market opportunities.

• A dynamic environment where initiative, flexibility, curiosity and a willingness to get things done are valued.

• Hybride + 2 minimum (Rijswijk + Arnhem)

Interested?

If you are an experienced B2B marketer who understands IT services, likes getting close to the business and gets energy from both creating campaigns and executing them, we would like to hear from you.